AnyMind Group, a BPaaS company specializing in marketing, e-commerce, and digital transformation, has announced the successful debut of VI E DIT, a unisex apparel brand by Japanese designer Yuki Otake, at New York Fashion Week (NYFW). The brand was featured in SHOW Ⅲ of the “Global Fashion Collective” segment, marking a major milestone for online-based fashion brands entering the global stage.
Leveraging AnyMind Group’s suite of Brand Commerce platforms—AnyX, AnyLogi, and AnyChat—Otake expanded VI E DIT internationally and optimized its end-to-end brand development. The brand’s presence at NYFW underscores the growing influence of digitally native fashion labels in an industry long dominated by traditional powerhouses.
This season’s NYFW theme, “PLAY BOY,” celebrates a free-spirited lifestyle that blends work and play. VI E DIT’s collection, inspired by “URBAN GRUNGE,” merges modern and feminine elements with grunge and streetwear aesthetics. The collection showcases Japan’s signature mixed-culture aesthetic, featuring vintage-inspired textures fused with contemporary sensibilities.
The brand’s showcase received high praise from international buyers, who commended its seamless integration of Japan’s delicate craftsmanship with globally appealing designs. The superior material quality and precise tailoring further fueled anticipation for VI E DIT’s global expansion.
Reflecting on this milestone, Otake stated:
“When we took on New York Fashion Week, I knew staying true to my sensibilities was essential. In this diverse setting, I focused on self-reflection and uncompromising expression. This collection blends childhood memories, cultural influences, and ideals, creating designs infused with a playful spirit. The free-spirited essence of ‘PLAY BOY’ made New York the perfect stage for VI E DIT. Moving forward, we will continue to elevate the brand’s global value while honoring history and pursuing beauty through our unique vision.”
With its NYFW debut, VI E DIT has solidified its presence as a forward-thinking, digitally native fashion brand poised for international success.
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