Bratz has teamed up once again with fashion label Urban Sophistication for a bold second collaboration, bringing Y2K nostalgia to the forefront through a stylized CGI campaign. Featuring iconic Bratz characters Sasha, Cloe, Jade, and Yasmin, the campaign reimagines early 2000s tabloid culture, placing the dolls in hyper-realistic digital scenes that nod to the era’s celebrity obsession.
The limited-edition release highlights Urban Sophistication’s signature Anon Bag — now with a Bratz twist. The updated design features a leather build and a mirror charm fashioned from the brand’s reinterpreted version of the classic Bratz hairbrush. The bag is packaged in a custom toy-inspired box, staying true to the brand’s roots. Another standout from the drop is a fuchsia puffer phone case encrusted with hand-placed rhinestones, echoing the over-the-top glamour of the Bratz aesthetic.
“The best part of the Anon Bag is its anonymity,” said Elad Yam, cofounder and creative director of Urban Sophistication, in an email. “Its clean design makes space for different stories and experiences to attach to it — while the bag itself stays timeless.”
Through their CGI-led campaign, siblings and cofounders Elad and Neta Yam sought to explore how childhood memories evolve when revisited in adulthood. “We wanted to reflect on the passage of time — how nostalgia, tabloid imagery, and celebrity culture shape our view of the past,” said Elad Yam. “The Bratz collaboration helps us examine what we hold onto and what we leave behind.”
While this second drop centers on a single hero accessory, the campaign hints at more to come. “Let’s just say the campaign featured life-sized Bratz shoes for a reason,” Elad teased, suggesting a broader expansion of the collaboration may be on the horizon.
This latest release follows a successful first partnership between Urban Sophistication and Bratz, which introduced phone cases inspired by the dolls’ iconic style. “Bratz are the original influencers who truly shaped our personal style and attitudes as kids,” said the Yams in a joint statement. “Rather than designing Bratz-inspired merch, we wanted to create pieces the dolls themselves would wear — and then scale them to human size.”
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