L’Oréal Groupe has announced a groundbreaking strategic partnership with NVIDIA to expand the use of generative and agentic AI throughout its beauty business. This collaboration targets key areas such as content creation, digital rendering, and AI-driven consumer personalization.
Revealed at L’Oréal’s “New Frontiers of Beauty” event during VivaTech Paris, the alliance will harness NVIDIA AI Enterprise to accelerate AI integration across L’Oréal’s ecosystem. Central to this initiative is CREAITECH, L’Oréal’s proprietary generative AI content engine that fuses 3D product rendering with AI capabilities to generate dynamic, scalable campaign content tailored for e-commerce and social media platforms.
The partnership also enhances Noli, L’Oréal’s AI-powered beauty discovery platform and marketplace startup. Leveraging over one million facial scans and extensive product formulation data, Noli acts as a “beauty matchmaker,” delivering hyper-personalized recommendations. Noli’s newly introduced AI Refinery—developed in collaboration with NVIDIA and Accenture and hosted on Microsoft Azure—facilitates rapid, ethical AI innovation.
As AI reshapes consumer expectations in the beauty industry, L’Oréal is positioning itself as a trailblazer, aiming to amplify creativity, deepen personalization, and streamline product discovery. By combining generative AI, 3D technology, and data-driven diagnostics, the group is transforming both its internal processes and the way consumers engage, shop, and connect with beauty brands across digital channels.
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