LVMH’s appointment of Jonathan Anderson to a combined leadership role at Dior underscores the luxury conglomerate’s strong confidence in his proven creative prowess. Anderson, who transformed Loewe into a powerhouse—sponsoring last year’s Met Gala and securing top ranks on the Lyst Index—was also named one of Time Magazine’s most influential people of 2024.
“Jonathan Anderson is one of the greatest creative talents of his generation,” said Bernard Arnault, LVMH chairman and CEO. “His incomparable artistic signature will be a crucial asset in writing the next chapter of the history of the House of Dior.”
Anderson is set to debut his first Dior Men collection in Paris on June 27. Expressing gratitude, he acknowledged Delphine Arnault, Christian Dior Couture’s chairman and CEO, and Bernard Arnault for their “trust and loyalty.” Anderson emphasized his respect for Dior’s rich legacy and expressed eagerness to collaborate with its legendary ateliers to “craft the next chapter of this incredible story.”
Before his tenure at Loewe, Anderson focused on his eponymous label, JW Anderson, launched in 2008. LVMH acquired a minority stake in JW Anderson in 2013—the same year he took the helm at Loewe.
Delphine Arnault highlighted her admiration for Anderson’s decade-long journey within LVMH, confident he will infuse Dior with “a creative and modern vision inspired by the fabulous story of Monsieur Dior and the codes he created.”
This announcement adds to a wave of creative director shifts within the fashion industry in 2025. Notably, Pierpaolo Piccioli joined Balenciaga last month. For LVMH alone, this marks its fourth top-tier creative appointment within the past year, following the promotions of Jack McCollough and Lazaro Hernandez at Loewe, Michael Rider at Celine, and Sarah Burton at Givenchy.
LVMH faces challenges amid tariff uncertainties and a luxury market slowdown. Its first-quarter revenue, reported in April, declined 2% to €20.3 billion (~$23 billion), with fashion and leather goods—the largest division—down 4% to €10.1 billion. Though LVMH doesn’t disclose brand-specific figures, its full acquisition of Christian Dior in 2017 was valued at $13 billion, highlighting the brand’s strategic importance.
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