Vintage fashion offers a unique opportunity for individuals to explore and redefine their personal style by drawing inspiration from the past. In celebration of Australian Fashion Week, Vogue Australia has teamed up with eBay Australia to host an exclusive runway event, “The Pre-Loved Runway Show,” spotlighting archival pieces from some of the country’s most renowned designers. This collaboration aims to champion pre-loved designs and promote the concept of circular fashion within the industry.
Australia’s fashion design history is rich, and this partnership between Vogue Australia and eBay Australia seeks to rekindle interest in its brightest moments, tapping into the growing global movement towards sustainable fashion. As the desire for unique and celebrated pieces continues to rise, shoppers are increasingly turning away from traditional new purchases. A prime example of this trend is the sale of a John Galliano for Christian Dior shearling coat, which fetched nearly $12,750, setting a record as the most expensive Galliano item ever sold on eBay Australia.
The event will feature a curated selection of pieces from some of Australia’s most iconic designers and brands. Among them are labels such as Aje, Bianca Spender, Lee Matthews, Nagnata, and Romance Was Born. Celebrity stylist and advocate for pre-loved fashion, Jess Pecoraro, will lend her expertise to style the runway, ensuring each look resonates with both contemporary and vintage sensibilities.
The highly anticipated runway show promises to offer a look at pieces that reflect exceptional craftsmanship, quality, and storytelling. It aims to inspire both fashion enthusiasts and industry leaders to embrace pre-loved and sustainable fashion choices. With an emphasis on the growing archival trend, the event underscores its importance, both locally and globally, in shaping the future of fashion.
According to eBay’s global Recommerce Report, Australians are increasingly turning to pre-loved fashion as a responsible and stylish alternative. Anne-Marie Cheney, eBay Australia’s Fashion Lead, believes this is just the beginning of pre-loved fashion becoming a mainstream choice. “As more Australians discover the joy of shopping pre-loved, brands and resellers have an unprecedented opportunity to fuel industry growth and drive positive change,” Cheney says. “At the forefront of this movement, eBay is empowering buyers and sellers to give fashion a second life, proving that great style should be loved, re-loved, and kept in circulation, never wasted.”
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