In a significant move for the Australian spirits market, Finlandia Vodka has entered into an exclusive distribution agreement with Proof Drinks Australia.
The partnership marks a local expansion for Proof Drinks, which already handles Finlandia distribution in the UK. In Australia, the premium vodka will now join a portfolio that includes Monnet Cognac, Sunshine & Sons gin, and Cut rum.
Drew Doty, Managing Director of Proof Drinks Australia, hailed the deal as a milestone for the company and a win for Australian consumers.
“We are thrilled to be entering into this exciting partnership with Finlandia vodka, a brand that represents the perfect balance of quality and heritage,” Doty said. “With its unparalleled taste and premium reputation, we are confident that Finlandia will continue to be a favourite among Australian vodka drinkers. We look forward to a successful and long-lasting partnership.”
Doty emphasized the opportunity to showcase Finlandia’s craftsmanship to the Australian market, noting the vodka’s production in Finland using pure glacial water and six-row barley. The brand currently produces 2.7 million cases annually worldwide.
Vodka remains the dominant spirit in Australia’s on-premise venues, accounting for roughly one-third of all spirits sales in 2024, according to recent industry data. Its mixability in cocktails and the rapid rise of the ready-to-drink (RTD) category have helped fuel sustained demand.
Finlandia’s new chapter follows its $323 million sale last year by Brown-Forman Corporation to Coca-Cola HBC AG.
Proof Drinks Australia, a joint venture with Proof Drinks UK, launched in 2021 and is led by seasoned industry professionals. The company focuses on importing and distributing premium global beverage brands across Australia.
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