Audi has launched its most extensive and innovative product lineup for the Chinese market at the 2025 Shanghai International Auto Show, marking a major milestone in the brand’s strategic expansion. With plans for further product updates over the next two years, Audi aims to diversify its offerings and enhance digitalization through its advanced platforms: the PPE luxury pure electric platform, the PPC luxury fuel vehicle platform, and the Advanced Digitized Platform.
Gernot Döllner, Chairman of Audi AG, highlighted the significance of this transformation, stating: “2025 marks a new era for Audi in China. With our strongest product lineup yet, we are partnering with China FAW and SAIC Group to introduce next-generation models tailored for the Chinese market. These new vehicles will help us lead the development of luxury electric mobility while deepening our presence in the traditional fuel vehicle segment.”
At the show, Audi showcased five new models built on the advanced PPE and PPC platforms, integrating cutting-edge digital and connected features. These vehicles cater to the growing demand for luxury electric travel in China, combining high performance with advanced driver assistance technologies and offering customized digital experiences.
The key models unveiled include:
Audi A5L: This new generation of Audi’s best-selling mid-size luxury sedan is produced by FAW Audi, featuring a 77mm extended wheelbase for added interior space. Built on the PPC platform, the A5L integrates a 48-volt mild hybrid powertrain for a balance of performance and efficiency, with standard Audi MMI panoramic display and co-pilot screen for an enhanced digital experience.
Audi A5L Sportback: Developed by SAIC Audi, the A5L Sportback features the PPC platform and a digital ecosystem tailored to Chinese consumers. The model combines exceptional performance with cutting-edge advanced driver assistance functions, with its design reflecting the dynamic, sporty proportions typical of Audi Sportback models.
Audi Q5L: Another model based on the PPC platform, the Q5L is equipped with a 48-volt mild hybrid system, offering dynamic performance alongside a 125mm longer wheelbase than its overseas counterpart. This improvement significantly enhances interior space for greater comfort.
Audi A6L e-tron: The third pure electric model based on the PPE platform, the A6L e-tron is produced locally at Audi FAW New Energy Automobile’s new facility in Changchun. With a 132mm longer wheelbase than the overseas version, the A6L e-tron offers superior comfort and a range of up to 770 kilometers. It also features a 107 kWh battery and an 800-volt high-voltage electric drive system for impressive energy efficiency and fast charging capabilities.
Audi E5 Sportback: As the first mass-produced model of the new AUDI brand, the E5 Sportback marks a bold step in Audi’s electric mobility journey. Developed in partnership with SAIC Group, the E5 Sportback offers rear-wheel and quattro all-wheel drive options, with a maximum output of 579 kW and a 0-100 km/h acceleration time of just 3.4 seconds. It blends Audi’s signature design aesthetics with a digital ecosystem and driving experience tailored to the Chinese market. With a range of up to 770 kilometers, this vehicle exemplifies Audi’s commitment to high-performance, luxury electric mobility.
Marco Schubert, Director of Sales and Marketing at Audi AG, emphasized the brand’s ongoing efforts to strengthen its position in China. “Through this exciting product lineup, we are not only serving our loyal customers but also reaching new audiences. These new models provide the ultimate luxury travel experience, with a strong focus on digital enhancements and infotainment systems that cater to the needs of Chinese consumers.”
With these new introductions, Audi is set to redefine the future of luxury vehicles in China, marking a pivotal moment in its transformation toward a digital-first, electric-powered future.
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