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Audi and bp Forge Path to Sustainable Future in Formula 1

Catherine by Catherine
16/07/2024
in Audi, car news
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Audi and bp have embarked on a transformative partnership aimed at reshaping the future of Formula 1 by accelerating the adoption of sustainable technologies.

Set to debut in 2026, Audi’s entry into Formula 1 will be powered by cutting-edge innovations developed in collaboration with bp. Central to their alliance is the joint creation of Advanced Sustainable Fuel, aligning with the FIA’s ambitious target of reducing greenhouse gas emissions by 65% compared to fossil fuels. This pioneering fuel not only meets stringent environmental standards but also enhances performance, promising to revolutionize both Formula 1 and the broader automotive industry.

In addition to fuel development, bp’s Castrol brand will supply Audi with high-performance lubricants and greases tailored for the demands of Formula 1. From optimizing the V6 turbo engine to enhancing the efficiency of electrical power units, Castrol’s expertise will play a crucial role in maximizing performance on the track.

Beyond the technical collaboration, bp becomes the inaugural official partner of the future Audi factory Formula 1 team. This strategic alliance aims to leverage the combined strengths of both entities to create compelling marketing campaigns that resonate globally with fans.

Andreas Seidl, CEO of the Audi F1 team, expressed enthusiasm for expanding their successful partnership with bp into Formula 1: “Audi and bp have a history of successful collaboration in motorsport. This new venture in Formula 1 underscores our shared commitment to delivering cutting-edge technologies in fuels and lubricants. It’s a testament to the appeal of the Audi F1 Project that we’ve secured such a significant partnership early on.”

Nicola Buck, SVP Marketing at bp, highlighted the pride in Audi choosing bp and Castrol as partners for their Formula 1 venture: “This collaboration presents an opportunity for our premium brands to showcase technical excellence at the pinnacle of motorsport. We’re already making strides with the development of bp fuel and Castrol lubricants, aiming to unlock maximum engine performance for Audi’s F1 Power Unit starting 2026.”

Adam Baker, CEO of Audi Formula Racing GmbH, emphasized the strategic importance of their partnership with bp: “The development of sustainable fuels in Formula 1 from 2026 presents a competitive field. Our early collaboration with bp on fuel testing since late 2022 has been pivotal. Engine optimization is complex and requires synergy between fuel and engine development. With intensive testing and development underway, we’re confident in our readiness for the 2026 race season.”

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The Audi-bp partnership builds on their shared success across various motorsport disciplines, including World Rally Championship, FIA World Endurance Championship, Le Mans 24 Hours, and more. This collaboration marks a significant step forward for both companies in their commitment to sustainability and technological advancement, highlighting the increasing importance of clean energy solutions in the automotive sector.

bp, headquartered in London, is a leading global energy company actively transitioning towards cleaner energy sources, aiming to achieve net zero emissions by 2050 or sooner. Audi, renowned for its technological innovation and premium driving experience, is a subsidiary of the Volkswagen Group, setting standards in performance and efficiency worldwide.

Outside motorsport, bp and Castrol are prominent partners in sports, supporting teams like Mumbai Indians in the IPL and Tottenham Hotspur in the Premier League. Audi recently extended its influence into Major League Soccer through a partnership with Inter Miami CF, further reinforcing its global sports presence.

Related Topics:

  • What is an Audi Q3?
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Catherine

Catherine

I am Catherine Haggui, a distinguished Luxury Goods Specialist with over a decade of experience. As Director of Luxury Retail Strategies at a leading firm, I've cultivated a reputation for curating exclusive collections, elevating brand positioning, and exceeding sales targets. Renowned for my discerning taste and global market insights, I blend artistry and commerce to redefine luxury experiences. My work involves strategic partnerships, trend forecasting, and ensuring clients receive unparalleled access to the epitome of opulence.

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