Prada has officially launched a new flagship boutique in Dallas, marking the brand’s continued expansion in the U.S. The store, located at NorthPark Center, spans over 10,000 square feet and features a range of luxury offerings, joining high-end retailers such as Gucci, Tiffany, and Saint Laurent in the upscale shopping mall.
“We are opening this dedicated boutique in Dallas with great excitement and enthusiasm, positioning it as one of our flagship locations in the U.S. market,” said Gianfranco D’Attis, CEO of Prada. The boutique is designed with an open, flexible layout featuring six consecutive salons, allowing for a variety of experiences, including special events and pop-up activations.
D’Attis emphasized the importance of the U.S. market to Prada’s strategy, noting that the company is investing heavily in the region, expanding its retail presence, and enhancing customer experiences. “The U.S. market is a key pillar for Prada, and we see a significant opportunity for growth here,” he said.
Located between Louis Vuitton and Givenchy, the boutique occupies a space previously held by Nike. D’Attis highlighted the strategic timing and location of the store opening, underscoring the importance of offering the right products and experiences tailored to Dallas customers.
Nancy A. Nasher, president of NorthPark Management Co., expressed enthusiasm about the new addition, calling Prada a “shining example” of the mall’s commitment to exceptional store design.
The boutique’s design features a bright facade illuminated with a three-dimensional triangular pattern inspired by the brand’s logo. Inside, signature elements such as black-and-white checkered marble floors and the iconic pastel green color create a luxurious atmosphere. The store showcases women’s and men’s collections, including ready-to-wear, leather goods, footwear, and accessories, as well as lifestyle gift items and Prada’s fine jewelry Eternal Gold collection.
Prada’s women’s collection includes holiday season pieces, with tailored separates, poplin shirts, guipure lace sets, and embellished cocktail dresses, along with handbags, boots, ballerina flats, and loafers in a variety of styles. The men’s collection features wool and cashmere garments, Re-Nylon novelties, loafers, and sneakers, as well as a selection of leather shoulder bags, crossbodies, and travel bags.
Looking ahead, D’Attis revealed plans for special activities and events throughout 2025, with a focus on enhancing the client experience in the Dallas boutique. “Investing in the client experience is a priority for us, both in Dallas and globally, and is essential for building lasting relationships with our customers,” he said.
Prada’s NorthPark Center store follows its recent expansion into Michigan, where the brand opened a 4,250-square-foot location at The Somerset Collection in Troy last month.
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