The highly anticipated annual The Story of the Cocktail (TOTC) conference is returning to New Orleans, and The Story of the Cocktail Foundation (TOTCF) has announced the event’s date and theme. The 22nd conference will be held July 21-26 at the Ritz-Carlton New Orleans and attract a large number of attendees.
This year, TOTCF has chosen “Inspire” as its central theme, delivering a compelling call to action for the global beverage industry. The theme encourages industry professionals to foster growth through the collective exchange of ideas and energy.
Gary Solomon, Jr., Co-Chair of the Board of Directors, highlighted the ongoing theme of “Inspiration” that runs throughout the conference each year. He expressed excitement about bringing this essence to the forefront of Tales 2024, aiming to strengthen connections and inspire the global cocktail community that gathers in New Orleans each year.
Attendees can look forward to a diverse and engaging program including signature educational sessions, Beyond the Bar events, wine tastings, networking opportunities, awards programs and more.
Official details about the TOTC agenda, including workshop topics and speaker information, will be announced closer to the 2024 meeting. Tickets for the event will go on sale on World Cocktail Day, May 13, 2024. As the countdown to this premier industry event begins, enthusiasts and professionals alike can look forward to another enriching experience in New Orleans’ vibrant environment.
