Renowned beauty brand Huda Beauty has set its sights on capturing the attention of Indian consumers with its debut on the popular e-commerce platform Myntra. The platform will not only showcase Huda Beauty’s extensive product range but also feature the recently launched Wishful skincare line and the alluring Kayali fragrances.
To mark this significant launch, a captivating CGI film has been crafted, portraying life-size Huda Beauty products gracefully gliding through the sky. Adding to the visual spectacle, outdoor 3D hoardings have been strategically placed in Mumbai, creating an immersive experience for potential customers. Complementing this, approximately 100 prominent influencers are actively engaging Myntra shoppers by showcasing unique looks curated with Huda Beauty’s bestsellers.
Sharon Pais, Chief Business Officer at Myntra, expresses enthusiasm about this collaboration, stating, “In our endeavor to bring the best of fresh global fashion and beauty to our customers, we are thrilled to add the iconic Huda Beauty to our robust selection of international brands.”
Pais continues, “On the back of Myntra’s cutting-edge tech, unmatched reach, and a keen understanding of the needs of new-age, trend-first India, we look forward to supercharging Huda Beauty’s vision of winning with India’s premium base of shoppers.”
This strategic partnership between Huda Beauty and Myntra is poised to offer Indian consumers access to a premium beauty experience, combining cutting-edge technology with a curated selection of globally acclaimed products. The collaboration aims to resonate with the evolving preferences of the Indian market, catering to the demands of a fashion-forward and trend-conscious audience.
