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Amid market challenges, Mercedes-Benz expects lower end of forecast return on sales

Catherine by Catherine
26/10/2023
in car brand, car news
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Mercedes-Benz has indicated that it anticipates the adjusted return on sales of its cars division for the full year to reach the lower end of its projected range of 12-14%. The luxury car manufacturer cited a drop in third-quarter earnings, partly due to decreased deliveries. Despite intense price competition in the electric vehicle segment, Mercedes-Benz has refrained from reducing prices, prioritizing higher margins over volume sales. However, the company acknowledged that various factors, including higher inflation, foreign exchange headwinds amounting to €329 million, and supply chain-related costs, have impacted its third-quarter earnings.

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Revenue for the Mercedes-Benz Group decreased by 1.4% to €37.2 billion ($41.9 billion), while earnings before interest and taxes (EBIT) fell by 6.8% to €4.8 billion ($5.4 billion). The cars division reported an adjusted return on sales of 12.4%, aligning with the lower end of its annual forecast. On a positive note, Mercedes-Benz Vans experienced a stronger quarter, with EBIT rising by 44% to €715 million ($803 million) and an adjusted return on sales of 15%.

Mercedes-Benz attributed the decline in overall sales, which dropped by 4% in the third quarter, to a combination of model changeovers and a shortage of 48-volt systems caused by suppliers. Despite challenges, the company expects the rate of sales to remain consistent in the fourth quarter, keeping its full-year sales target of flat growth unchanged.

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Catherine

Catherine

I am Catherine Haggui, a distinguished Luxury Goods Specialist with over a decade of experience. As Director of Luxury Retail Strategies at a leading firm, I've cultivated a reputation for curating exclusive collections, elevating brand positioning, and exceeding sales targets. Renowned for my discerning taste and global market insights, I blend artistry and commerce to redefine luxury experiences. My work involves strategic partnerships, trend forecasting, and ensuring clients receive unparalleled access to the epitome of opulence.

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Recent Posts

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  • BMW X3 Long-Wheelbase Variant Enters Production in China 08/01/2025
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