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Amber Beverage Australia Partners with Indigenous Brandto Elevate Premium Spirits

Catherine by Catherine
11/10/2024
in famous wine news
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Amber Beverage Australia has announced its partnership with Indigenous-owned brand Seven Seasons, effective Monday, October 28. This collaboration aims to enhance the presence of Indigenous Australian flavors in the premium spirits market.

Founded by Daniel Motlop and rooted in the heritage of the Larrakia people, Seven Seasons specializes in crafting spirits with native Australian ingredients. Its flagship product, Green Ant Gin, is celebrated for its unique blend of botanicals, featuring green ants added before and after distillation.

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Patrick Borg, CEO of Amber Beverage Australia, praised the brand, stating, “What Daniel and his team have created is truly special, blending Indigenous traditions with premium spirits that Australians can be proud of.” He expressed enthusiasm for sharing these authentic stories and expanding Seven Seasons’ reach nationwide.

The partnership will utilize Amber Beverage’s extensive distribution network to meet the growing demand for products rich in cultural significance, while also emphasizing sustainability and innovation. Motlop remarked, “Partnering with Amber opens up incredible opportunities for us to honour our heritage and share our land’s stories through flavor.”

In addition to Green Ant Gin, the Seven Seasons portfolio features Native Yam Vodka and Bush Apple Gin, all crafted with sustainable harvesting methods, further showcasing the brand’s commitment to Indigenous culture and environmental responsibility.

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Catherine

Catherine

I am Catherine Haggui, a distinguished Luxury Goods Specialist with over a decade of experience. As Director of Luxury Retail Strategies at a leading firm, I've cultivated a reputation for curating exclusive collections, elevating brand positioning, and exceeding sales targets. Renowned for my discerning taste and global market insights, I blend artistry and commerce to redefine luxury experiences. My work involves strategic partnerships, trend forecasting, and ensuring clients receive unparalleled access to the epitome of opulence.

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