The Chrysler Corporation may have a glimmer of hope for a comeback, drawing parallels to BMW’s journey from near-oblivion to automotive stardom. Just twenty-five years ago, BMW faced significant challenges but turned its fortunes around through strategic decisions following the 1957 Suez crisis and a pivotal partnership with Max Hoffman, their U.S. distributor. Hoffman’s deep involvement in BMW’s product development, including building a home near the company’s facilities, led to iconic models like the BMW 1600 and 2002, which laid the groundwork for the brand’s enduring appeal.
Introducing the 320iS
Heir to the legendary 2002, the BMW 320iS may not boast the high-octane, adrenaline-pumping performance some enthusiasts might crave, but it certainly offers a delightful driving experience. The “S” in 320iS denotes a package of optional features rather than enhanced horsepower. This package includes:
- AM/FM stereo/cassette radio
- BBS/Mahle alloy wheels
- Two-way manual sunroof
- Fog lamps
- Recaro seats
- Sport steering wheel
- Limited-slip differential
- Sport suspension
- Air dam
- Electrically controlled outside mirrors
- Quartz-halogen high-beams
- Deluxe tool kit
Paired with the standard 1.8-liter, 101-horsepower four-cylinder engine and a five-speed Getrag transmission, these features transform the 320iS into a charming sports sedan, albeit with a slightly slower and noisier demeanor. With a base price around $12,105 and an additional $2,475 for the S package, the total comes close to $15,000—affordable for the features it offers.
Driving Experience
For enthusiasts, the 320iS represents a marked improvement over the standard 320i. The S package enhances the car’s appeal, making it more enjoyable to drive daily. BMW has long been synonymous with exceptional handling and road performance, and the 320iS excels in the mid-range of its power band, particularly on winding country roads. Each downshift and curve becomes an exhilarating experience, making it a joy to drive and recount at the next car club meeting.
However, the car’s stability diminishes at higher performance levels. During rigorous testing, the standard 320i exhibited tendencies to lift its inside rear wheel, suggesting a lack of control at the limits of performance. Fortunately, the 320iS mitigates this issue, maintaining composure longer before instability occurs. While some instability remains, it’s more manageable, enhancing the overall driving experience.
Comparison to Audi
The contrast between the BMW 320iS and the Audi 4000 is notable. The Audi, whether equipped with four or five cylinders, struggles at everyday speeds, often exhibiting discomfort and noise. Yet, when pushed hard, particularly with the five-cylinder model, it can perform admirably. In contrast, the BMW thrives in its mid-range, offering a consistently pleasurable experience until nearing its limits.
In regular driving conditions, the BMW provides confidence and control, while the Audi can feel unpredictable, making long drives frustrating.
Is It Worth the Investment?
While the BMW 320iS might not appeal to every driver, true enthusiasts—Bimmerphiles—recognize its value and are willing to make sacrifices for the chance to drive it. The brand’s storied history and dedication to quality ensure that the 320iS remains a respected choice among passionate automotive fans, much like the legacy that once saved BMW from the brink of collapse.
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