Coty’s Max Factor has made its highly anticipated entry into the Indian market, marking a significant move amidst the country’s growing affluent middle class and increasing demand for international brands. Partnering with local retailer House of Beauty, Max Factor aims to establish a strong foothold with its renowned lineup of cosmetics.
The launch campaign will be spearheaded by Priyanka Chopra Jones, acclaimed actress and Global Brand Ambassador for Max Factor. According to a report by the Economic Times, Kristina Strunz, Managing Director of Coty Southeast Asia and India, expressed enthusiasm about this strategic expansion.
“Max Factor is embarking on an exciting new phase of growth in India,” Strunz stated. “We are delighted to introduce our best-selling products to the Indian market, with Priyanka Chopra Jones at the forefront as our global brand ambassador. With Max Factor’s emphasis on inclusivity, durability, and superior-quality makeup, we are confident that these products will resonate deeply with our Indian customers.”
Strunz emphasized that this launch signifies Coty’s enduring commitment to bolstering Max Factor’s global footprint and delivering exceptional beauty experiences worldwide. The brand’s entry into India reflects a strategic alignment with the country’s evolving beauty preferences and consumer aspirations.
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