Bella Hadid has long been ahead of the curve, recognizing the impending comeback of Coach bags before eBay searches for the brand’s Ergo and Soho styles surged by 114% since January. Transitioning from her “Y2K hype-girl” look to an urban cowgirl and adaptogenics entrepreneur, Hadid’s needs have evolved beyond what typical vintage sellers can provide.
In a strategic move, Coach has tapped into the growing interest in its vintage styles through its (Re)Loved program, which allows customers to trade in, repair, or upcycle accessories. Now, Coach has introduced a new bag that combines vintage aesthetics with modern appeal. Under the guidance of creative director Stuart Vevers, who has revitalized the brand, the new Brooklyn bag was gifted to Bella Hadid. Photos of Hadid with the sleek “hobo” model, perfectly paired with her vintage tanks and Miaou polos, quickly established it as the summer’s must-have accessory.
The Brooklyn bag’s spacious, pliable design echoes the slouchy styles of the 2000s, reminiscent of ruggedly named bags like the “Silverado” by Chloé and the “Gaucho” by Dior. Made from natural grain leather to mimic the “love-worn texture” of classic Coach styles, Hadid’s inky black bag combines a vintage look with the newness that appeals to contemporary customers willing to spend $400 or more, or tirelessly search for a perfect vintage find on platforms like Vinted.
On the fall 2024 runway, Vevers embraced the desire for timeless fashion, introducing additional leather goods like the Empire Carryall and Times Square Tabby, featuring distressed finishes that suggest a well-traveled history. Adding to the nostalgic feel, the bags were adorned with classic NYC souvenir keyrings, such as Big Apples and mini Statues of Liberty, jingling down the catwalk. This 10th anniversary collection, blending retrospection with a vision for the brand’s future, offered something for everyone.
Bella Hadid, styled in Tom Ford-era Gucci leather trousers, mules, and stacked brassy gold jewelry, embodies this nostalgic journey. For a moment in New York, with Hadid leading the way, it feels like a nostalgic revival is just what the fashion world needed.
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