Helios, India’s leading premium watch retailer under Titan Company Ltd., has announced a significant expansion of its international offerings with the introduction of Charriol, the renowned Swiss luxury watchmaker, into the Indian market through an exclusive partnership. Charriol, celebrated for its impeccable craftsmanship and inspired by ancient Celtic artistry, now joins Helios’s distinguished collection of over forty global brands.
The move comes amid robust projections for India’s luxury market, forecasted to grow 3.5 times its current size by 2030 according to a Bain & Company report. This growth is driven by factors such as urbanization, rising disposable incomes, and the expanding middle and upper-middle class, prompting Helios to intensify its focus on premiumization. By expanding its portfolio of global luxury brands, Helios aims to cater to the increasing demand for exquisite timepieces among upwardly mobile Indian consumers.
Ms. Suparna Mitra, CEO of the Watches and Wearables Division at Titan Company Ltd., expressed enthusiasm about Charriol’s introduction, stating, “We are delighted to add Charriol to our meticulously curated collection at Helios, marking a significant advancement in our strategic expansion within the premium category. With our ongoing expansion of international brands, we anticipate building on our robust growth momentum of 35% for the year 2024-25.” Mitra highlighted Charriol’s Swiss heritage and modern craftsmanship as a perfect fit for Helios’s commitment to meeting the discerning tastes of its clientele.
Echoing this sentiment, Ms. Coralie Charriol, CEO and Creative Director of Charriol, emphasized the brand’s excitement about entering the Indian market. “We are thrilled to introduce Charriol to India, a market with tremendous potential and a strong appreciation for fine craftsmanship,” Charriol remarked. She underscored Charriol’s unique appeal, featuring the iconic Celtic cable motif and Swiss precision, well-suited to resonate with the sophisticated preferences of Indian consumers aspiring towards luxury.
The partnership with Helios marks a strategic move for Charriol to establish a foothold in India’s burgeoning luxury landscape. “We are committed to long-term growth and look forward to becoming an integral part of the Indian luxury market,” Charriol added, underscoring the brand’s dedication to delivering exceptional customer experiences through Helios’s expansive retail network.
Helios’s expansion strategy includes plans to open 40 new stores by FY’25, further cementing its position as a premier destination for luxury timepieces in India. The addition of Charriol represents just the beginning of Helios’s efforts to introduce more international luxury brands, reflecting its commitment to meeting the evolving tastes and preferences of Indian consumers in the premium watch segment.
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