The latest Australia Pulse+ Report from CGA by NIQ reveals the significant positive impact of Anzac Day on venue sales across the country, with sales velocity on Thursday, April 25, 2024, nearly doubling compared to an average Thursday.
The CGA by NIQ Report offers valuable insights into the performance of various venue types and drink categories, aiding operators in understanding consumer trends and preferences.
This year’s Anzac Day saw a remarkable 98% increase in beverage-alcohol sales velocity compared to the average Thursday. This surge was primarily driven by increased foot traffic, while average transaction values remained stable.
Category Sales Highlights
Beer: Sales soared with a 105% increase.
Spirits: Experienced an even more significant uplift with a 141% increase.
Wine: Saw a more modest growth of 44%.
James Phillips, Client Solutions Director – Australia, emphasized the importance of strategic planning and targeted offerings on public holidays. “The latest Pulse+ Report reveals the essential trends drinks suppliers and operators need to understand for maximising public holidays. The significant increase in BevAl sales, particularly in drinking outlets, underscores the importance of strategic planning and targeted offerings on key dates. Stakeholders who understand these dynamics are well positioned to meet consumer demands and enhance profitability when the business is there for the taking.”
Venue Performance
Drinking Venues: Saw a dramatic 122% increase in sales velocity.
Eating Venues: Experienced a more modest increase of 23%.
Regional Variations
Victoria: Beverage sales nearly doubled, up 97%.
New South Wales: Sales almost tripled, with an extraordinary increase of 194%.
These findings highlight the critical role of strategic planning and understanding consumer preferences to capitalize on significant public holidays like Anzac Day. The report provides a clear roadmap for operators to maximize profitability during high-traffic periods.
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