Corona Extra has regained its prestigious title as the world’s most valuable beer brand, according to the latest findings from the 2024 Brand Finance Beers 50 report. With an impressive 40% surge in brand value, Corona soared past its competitors, including Heineken, to secure the top position.
The renowned Mexican beer’s brand value skyrocketed to US$10.4 billion, surpassing Heineken’s growth of 18% to reach US$9 billion, firmly establishing Corona as the global leader in beer brand value.
Despite prevailing economic challenges worldwide, most of the beer brands featured in Brand Finance’s top 10 experienced a notable increase in their brand value. Only Bud Light, which saw a decrease from US$5.95 billion in 2023 to US$5.43 billion in 2024, and Kirin, which declined from US$3.16 billion to US$3.13 billion, experienced a decline in value compared to the previous year, ranking fourth and ninth, respectively.
Henry Farr, Associate Director at Brand Finance, remarked, “Corona has once again reclaimed the title of the world’s most valuable beer brand, a position it previously held for four consecutive years between 2019-2022.” Farr highlighted Corona’s enduring leadership and its alignment with shifting consumer preferences toward premium and quality offerings, underscoring broader trends within the beer industry.
Brand Finance’s report also assessed the Brand Strength Index (BSI) for global beer brands, with Corona exhibiting a noteworthy 3.9-point increase in its BSI, achieving a score of 85.9 out of 100, positioning it as the third-strongest brand globally.
Meanwhile, China’s Tsingtao, with a 21% increase in brand value to US$2.6 billion, emerged as the world’s strongest beer brand, boasting a BSI score of 87.0 out of 100. Tsingtao’s robust presence both domestically and internationally, with products available in over 100 countries, contributed to its formidable brand strength.
Research conducted by Brand Finance revealed positive trends in consideration, familiarity, overall reputation, and usage metrics for beer brands globally, reflecting an upward trajectory in brand performance.
Corona’s strategic initiatives have further elevated its brand recognition and reputation, extending beyond consumer appeal. Notably, the announcement of Corona Cero as the official sponsor of the Paris 2024 Olympics marked a historic milestone, as the first beer brand to sponsor the event.
Brand Finance’s assessment methodology, employing the ‘Royalty Relief approach,’ estimates future sales attributable to a brand and calculates a corresponding royalty rate. The overall brand value encompasses a brand strength index and estimated brand revenues, providing comprehensive insights into the beer industry’s landscape.
