Celine, a prominent luxury fashion brand under the umbrella of LVMH, has unveiled its inaugural foray into the cosmetics realm with the introduction of Rouge Triomphe lipstick, set to debut in autumn 2024. Following this milestone, the brand is slated to roll out a comprehensive line comprising 15 satin-finished shades in January 2025. This strategic move underscores Celine’s strategic intent to fuse its illustrious fashion legacy with the beauty sector, marking a significant expansion of its aesthetic influence beyond haute couture.
Renowned designer Hedi Slimane, known for his transformative vision in the fashion world, has spearheaded Celine’s venture into cosmetics. Building upon his prior success with fragrance releases for the brand, Slimane is set to diversify Celine’s product portfolio by delving into a spectrum of beauty offerings, ranging from lip balms to blush, with each new season. This endeavor signifies Slimane’s inaugural endeavor into cosmetics under the Celine banner, promising a fusion of the brand’s sophisticated ethos with the realms of high fashion and beauty.
Celine’s strategic pivot into the cosmetics industry is positioned within the larger context of the luxury market landscape. By aligning itself with LVMH’s array of in-house beauty giants such as Dior Beauty, Fenty Beauty by Kendo, and Sephora Collection, Celine aims to carve out a formidable presence. With LVMH’s extensive resources at its disposal, Celine’s foray into the beauty sector comes at a opportune moment, especially as the brand’s revenue approaches the €3 billion (US$3.27 billion) mark. This calculated expansion is poised to bolster Celine’s market positioning and financial prowess, amplifying its allure within the luxury segment.
