In a strategic move, the renowned Estée Lauder Companies’ flagship brand has joined forces with prominent Indian bridalwear designer Sabyasachi Mukherjee to unveil a limited edition line of lipsticks, sparking speculation about a potential comprehensive beauty range from the esteemed fashion brand.
The collection boasts ten meticulously curated shades of matte and ultra-matte lipsticks, elegantly housed in black lacquer cases adorned with 24-karat gold-plated accents. Notably, each case features an intricately engraved representation of Sabyasachi’s distinctive trademark tiger, adding a touch of exclusivity to the collaboration, as reported by Harpers Bazaar.
This collaboration comes at a pivotal time for Estée Lauder Companies, as the beauty giant seeks to overcome challenges stemming from its over-reliance on the Chinese market in the post-pandemic era. The company is strategically working towards diversification, aiming to enhance its appeal in burgeoning growth markets.
For Sabyasachi Mukherjee, the venture into beauty represents a significant expansion beyond his established domain of bridalwear. Expressing his enthusiasm for this new venture, Mukherjee shared with Harpers Bazaar, “In a country whose idea of beauty and wellness has been celebrated over centuries, I find it shocking that we haven’t created a global luxury beauty brand. I intend to change this narrative; I believe our time has come.”
This collaboration not only signifies a strategic alignment between a beauty industry giant and a celebrated fashion designer but also hints at the potential for a broader beauty portfolio in the future. As both entities navigate their respective ambitions, this limited edition lipstick collection serves as a promising introduction to what could be a groundbreaking foray into the world of beauty for Sabyasachi Mukherjee and Estée Lauder.
