Luxury timepieces retailer Watches of Switzerland (WoS) has joined forces with American Express to offer unique privileges to Centurion cardholders through the Centurion Watch Program. The program, launching with an event at the Centurion New York clubhouse, will provide cardholders with exclusive access and perks within the realm of high-end watchmaking.
Scheduled for Thursday (Jan 25), the inaugural event at the Centurion New York clubhouse on the 55th floor of One Vanderbilt tower will offer Centurion cardholders special privileges, including access to Watches of Switzerland Group experts. These experts will address watch inquiries, assist in locating rare timepieces, and share market insights with attendees.
The Centurion Watch Program will extend tailored, in-person shopping sessions at 29 Watches of Switzerland boutiques across the United States, with a new store opening at One Vanderbilt in the spring.
Watches of Switzerland, a prominent global retailer specializing in various timepiece and jewelry brands, particularly Rolex, is the largest dealer of Rolex, Omega, Cartier, and TAG Heuer watches in the UK. Despite recent challenges, including a stock plunge following lowered sales and growth forecasts, Watches of Switzerland remains a significant player in the luxury timepiece market.
The event at Centurion New York promises a one-night-only shopping experience featuring over 200 wristwatches, including rare variations of classic watches and limited-run pieces from independent horologists. Highlights include two limited-production Nautilus timepieces from Patek Philippe, a first-edition Omega Speedmaster, and a first-edition IWC Portugieser.
The Centurion Watch Program not only offers exclusive access to these timepieces but also includes a ten-day trial period, allowing cardholders to test vintage timepieces on their wrists before making a final purchase.
The collaboration aims to provide Centurion cardholders with a unique and personalized shopping experience, offering insights into the world of horology from Watches of Switzerland experts. The program reinforces the exclusivity and prestige associated with the American Express Centurion card.
