Sydney, Australia – In the upcoming month, Ukiyo Spirits is set to make a splash in the Australian market with the launch of Tokyo Dry Gin, a meticulously crafted small-batch classic dry gin that pays homage to the rich tastes and aromas of Japan.
This artisanal gin boasts a distinctive blend of high-quality Japanese ingredients, featuring five native botanicals – yuzu peel, mikan peel, sakura flower, sakura leaf, and sansho pepper. These are harmoniously complemented by six traditional botanicals, including juniper, pepper, coriander, angelica root, lemon peel, cardamom, and rosemary. Distilled in Chiba, east of Tokyo, using locally grown native rice in traditional copper pot stills, the result is a premium spirit available in three expressions: Ukiyo Tokyo Dry Gin, Ukiyo Blossom Gin, and Ukiyo Yuzu.
Ali Pickering, Chief Marketing Officer at Drinksology Kirker Greer, the owner of Ukiyo Spirits, expressed, “These carefully-chosen ingredients combine to express the diverse terroir and tastes of Japan – resulting in an elegant and delicately aromatic classic dry gin offering warm and well-balanced citrus and spice notes, with a smooth finish.” Tokyo Dry Gin is presented in Ukiyo’s iconic two-color graduated bottle, a world-first design reflecting a stylish and uniquely Japanese aesthetic, mirroring the mountains and oceans of Japan.
Targeted at the 25-50 age group, particularly those with a penchant for travel and high-end cocktail experiences, Ukiyo Tokyo Dry Gin is positioned as a beverage for individuals who appreciate excellence, style, and the finer things in life.
Drinksology Kirker Greer plans to support the launch with a robust social media campaign and visibility-driving point-of-sale material. The product is set to hit both on- and off-premise locations in Australia, the UK, and the Netherlands starting February, promising consumers an exquisite journey into the flavors of Japan.
