L’Oreal’s NYX Professional brand is marking its 25th anniversary in style with its first-ever Super Bowl commercial. The 30-second ad will feature the recently launched Duck Plump Extreme Plumping Gloss.
The decision to advertise during the Super Bowl aligns with the growing female audience that the event attracts. In recent years, several beauty brands, including Elf, Fenty Beauty, and Olehenriksen, have seized the opportunity to showcase their products during this coveted advertising space.
NYX Professional’s move to debut during the Super Bowl is part of the brand’s broader strategy to align itself with popular culture. This approach builds on the success of the Barbie-themed makeup range launched last summer and the brand’s sponsorship of the New York Liberty WNBA team.
Denee Pearson, Global Brand President at NYX, emphasized the brand’s connection to entertainment, stating, “NYX Professional Makeup is a beauty brand rooted in entertainment. This year we are continuing our viral dynamic with pop culture content made to be loud, colorful, and fun. As a powerhouse brand of beauty and culture, we are making our mark on the ultimate entertainment stages around the world.”
The Super Bowl commercial is another step in NYX Professional’s journey to engage with a diverse and dynamic audience, further establishing its presence on global entertainment platforms. The debut during this high-profile event reflects the brand’s commitment to staying at the forefront of beauty and culture.
