The Australian Open 2024 is set to feature a star-studded lineup of premium drinks brands as partners. Key partnerships include:
Luzhou Laojiao: The Chinese Baijiu brand secures the position of an associate partner for the event, showcasing its presence on the global stage.
Aperol: Aperol announces its official partnership with Tennis Australia for the next four years, bringing a slice of Italian culture to the Australian Open in 2024. Aperol Spritz is set to be the drink of the summer, aligning perfectly with the event’s festive atmosphere.
Canadian Club: Celebrating its tenth year of partnership, Canadian Club continues as the official dark spirits partner of the Australian Open, extending its collaboration through 2026. The brand will activate the popular Canadian Club Cabana Bar and pop-up bars across various venues.
Peroni Nastro Azzurro 0.0%: Extending its Picnic with Peroni activation to the Australian Open, Peroni Nastro Azzurro 0.0% creates a premium onsite tennis destination and off-premise promotions, allowing guests to craft custom picnic packs.
Piper-Heidsieck: Returning for the sixth consecutive year as the official Champagne partner, Piper-Heidsieck sets up its Champagne Bar on Rod Laver Arena Terrace and introduces Le Kiosque by Piper-Heidsieck in Garden Square for an enhanced Melbourne Park experience.
Somersby: Back for its second year as the official cider partner, Somersby promises a playful and generous space for tennis fans, offering its new Somersby Super Crisp, a refreshing drink perfect for sharing.
Penfolds, Squealing Pig, and Tanqueray: These brands also join the lineup as official partners of the Australian Open, contributing to the event’s premium and diverse beverage offerings.
As the Australian Open kicks off, these partnerships showcase a blend of global and local brands, adding a touch of luxury and excitement to one of the biggest events in the Australian summer calendar.
