Toyota’s upcoming sub-4 meter SUV is expected to go on sale in the Indian market next year, as a rival to Tata Nexon and Hyundai Venue Toyota Kirloskar Motor is gearing up to re-enter the sub-4 meter SUV segment with its upcoming compact SUV, tentatively named ‘Toyota Taisor’ by the media. Expected to debut in the first half of 2024, the vehicle will be a rebadged version of the Maruti Fronx, like the Urban Cruiser was of the old Vitara Brezza. The Toyota Taisor is expected to undergo minor cosmetic changes to differentiate it from its Maruti twin. These changes will include a unique front grille, tweaked front and rear bumpers, and distinct alloy wheel designs. The interior will see revisions in color schemes and upholstery, while retaining the layout and features of the Fronx.
The compact SUV is expected to offer a feature-rich interior with a 9.0-inch touchscreen infotainment system with wireless smartphone connectivity, voice assistant capabilities, over-the-air updates and a comprehensive safety package including six airbags. Other amenities include a 6-speaker sound system, a wireless smartphone charger, fast USB charging ports, etc.
Under the hood, the Taisor is likely to mirror the Fronx’s powertrain options. Buyers will have the option of a 1.2L naturally aspirated gasoline engine that produces 90 hp and 113 Nm, and a 1.0L Boosterjet gasoline engine that produces 100 hp and 147 Nm. Transmission choices include manual, AMT or torque converter automatic, depending on the engine.
With an expected starting price of around Rs. 8 lakh (ex-showroom), the Toyota Taisor aims to carve its space in the premium end of the competitive subcompact SUV segment. Positioned as a formidable competitor to the Tata Nexon, Nissan Magnite, Hyundai Venue and others, Toyota’s latest offering promises a compelling blend of style, features and affordability.
Toyota’s strategic collaboration with Maruti Suzuki has seen successful ventures like the Glanza and the Hyryder urban cruiser. The Taisor is poised to continue this trend, offering consumers a new option in the burgeoning compact SUV category. Given the popularity of this market segment, the Taisor has the potential to become the best-selling Toyota vehicle in India upon launch.
