“In the next three months, we expect to sell 30 to 35% of the entire Saturn production. We are talking about a turnover of around half a million euros,” says Cláudio Martins.
“Saturn”, the third in the “Wines of the Other World” series, produced in Germany, has not yet been released and businessman Cláudio Martins and German producer Ernest “Erni” Loosen have already sold 50 bottles to Portuguese investors at 750 euros each, 150 euros less than the current 900 euros. This shows that, despite the economic crisis, there is a market in Portugal for this type of “luxury, rare, eccentric and coveted” product, to the point that “there is an increasing demand,” Cláudio Martins said in a report by ECO.
Despite inflation and rising housing costs, there are still Portuguese investors with enough purchasing power to buy these luxury products. All in all, all that remains is to sell 100 of the 500 bottles of “Uranus”, the second wine in this series that was launched in Madrid in 2022, at 1,700 euros per bottle. “In recent weeks we have seen an increase in sales of Uranus,” produced at Terroir al Limit, in Priorat, Catalonia, says the international wine consultant and founder of Martins Wine Advisor.
The first wine, “Júpiter”, at a thousand euros a bottle, in partnership with producer Pedro Ribeiro, from Herdade do Rocim, in the Alentejo, sold quickly, in 2021. “We have no more bottles to sell,” says Cláudio Martins, speaking to ECO/Local Online, before the presentation, at a private event, to members of the Martins Wine Advisor Club, created with the launch of Júpiter in 2021.
Presented in a 3D-printed box, “Saturn” is the first white in the Wines of the Other World collection, as many as there are planets in the solar system. So far, one wine a year has been released, but the businessman is considering presenting two wines a year, produced in the regions of Bordeaux, Champagne, Tuscany, Napa Valley, Mosel, Georgia and Douro.
“Saturn is the oldest wine in the portfolio, it is from 2013, a dry Riesling, from free-standing vines over 130 years old from the famous Erdener Treppchen vineyard, in the German Mosel Valley,” known for its vineyards and the best German wines, especially Rieslings.
“After eight years on its lees in Fuder barrels, the wine was removed from its lees and bottled without fining or filtration, developing a perfectly harmonious balance,” he adds.
