China’s Hozon Auto recently announced its partnership with EIH Automotive & Trading, an Abu Dhabi-based automotive distributor, to introduce its Neta range of electric vehicles and services in the United Arab Emirates by 2024. EIH Automotive & Trading, a subsidiary of the investment conglomerate Ethmar International Holding (EIH), will play a key role in the successful launch of Hozon Auto’s Neta electric vehicles in the UAE.
This collaboration follows in the footsteps of other Chinese automakers, such as BYD and Geely-affiliated Zeekr, who have also entered the UAE market with their electric vehicle offerings. BYD’s Atto 3 compact crossover made its UAE debut earlier this year through a partnership with local dealer Al-Futtaim, while Zeekr recently signed distribution agreements with partners in the UAE, Saudi Arabia, Qatar and Bahrain.
The rapid influx of Chinese cars into the UAE is reflected in figures from the China Association of Automobile Manufacturers, which states that nearly 100,000 Chinese cars were shipped to the UAE between January and August this year. As a result, the UAE has become China’s ninth largest auto export destination.
Hozon Auto’s partnership with EIH Automotive & Trading is an important step in expanding its presence in the UAE electric vehicle market. By leveraging EIH Automotive & Trading’s local expertise and distribution network, Hozon Auto aims to provide UAE consumers with a new and exciting range of electric vehicles in line with the country’s sustainability goals.
