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L’Oréal enters into partnership with Thg Ingenuity

Catherine by Catherine
23/10/2023
in cosmetic news
ADVERTISEMENT

THG’s Ingenuity commerce division has entered into a deal with L’Oréal to manage direct-to-consumer activities for two luxury division brands in North America.

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The agreement involves leveraging Ingenuity’s technology, operations, and marketing to support the direct-to-consumer growth of Shu Uemura Art of Beauty in the USA and Canada, and Biotherm in the USA. L’Oréal aims to utilize features of the Ingenuity platform such as product sampling, loyalty programs, and subscription services, with completion of the rollout expected within the year.

L’Oréal International Distribution aims to build brands in North America efficiently, utilizing external partnerships to amplify brand acceleration in a direct-to-consumer environment, thus opting for Ingenuity’s integrated services and e-commerce expertise. This partnership provides Ingenuity with a substantial vote of confidence amidst a period of reported revenue decline.

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Catherine

I am Catherine Haggui, a distinguished Luxury Goods Specialist with over a decade of experience. As Director of Luxury Retail Strategies at a leading firm, I've cultivated a reputation for curating exclusive collections, elevating brand positioning, and exceeding sales targets. Renowned for my discerning taste and global market insights, I blend artistry and commerce to redefine luxury experiences. My work involves strategic partnerships, trend forecasting, and ensuring clients receive unparalleled access to the epitome of opulence.

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Recent Posts

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  • BMW X3 Long-Wheelbase Variant Enters Production in China 08/01/2025
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