Nissan has announced its plan to achieve a complete transition to electric vehicles (EVs) in Europe by 2030. To support this ambitious target, the company will invest more than €40 million in electrification projects at the Nissan Design Europe and the Nissan Technical Centre Europe. The investment will primarily focus on developing innovative EV technologies.
The decision is aligned with Nissan’s vision of achieving carbon neutrality by 2030, known as Ambition 2030. Makoto Uchida, President and CEO of Nissan, stated, “EVs powered by renewables are key to us achieving carbon neutrality, which is central to our Ambition 2030 vision.” Uchida further emphasized that transitioning to EVs is not only the right thing to do for the planet, but also for the business and customers.
The European market for EVs has been growing rapidly, with EV sales increasing from 5% to 44% of the total market between 2018 and 2022. For Nissan, EVs currently account for 16% of total sales in Europe, and the company expects this figure to reach 98% within the next three years.
As part of the Ambition 2030 plan, Nissan aims to introduce 27 EV models, including 19 all-electric vehicles, by 2030. Additionally, the company plans to develop cobalt-free technology to reduce the cost of EV batteries by 65% by 2028. This will help address concerns about the supply of cobalt, a key component in EV production that is currently largely sourced from the Democratic Republic of Congo.
Nissan’s proprietary all-solid-state batteries are expected to play a crucial role in achieving cost parity with petrol and diesel vehicles. The company aims to bring down the cost of battery packs to $75 per kWh by 2028, and further decrease it to $65 per kWh in the future.
By committing to a 100% EV transition and investing in innovative technologies, Nissan is showcasing its dedication to sustainable mobility, aligning with global efforts to reduce carbon emissions and combat climate change.
