Australian craft brewery Yulli’s Brews is venturing into the rapidly growing ready-to-drink (RTD) category with the introduction of Classic Ranch Water, a tequila-based citrus beverage. This new offering, launched under the brewery’s recently established Urban Cactus brand, reflects Yulli’s innovative spirit and marks its first foray beyond beer. The decision to create a tequila drink responds to the increasing demand for citrus-flavored RTDs and agave spirits in Australia.
Inspired by the popular Texan cocktail, Classic Ranch Water combines tequila, lime, and soda, using agave that has been fermented from scratch.
James Harvey, Co-director of Yulli’s Brews and Urban Cactus, expressed the motivation behind the new product: “Everything we’ve ever done has been born out of what we’re passionate about. Obviously, we love our beer, but often after a few on a hot day, we like to mix it up with something light like a tequila-based cocktail, so naturally, we wanted to have a crack at making one ourselves.”
Harvey emphasized the uniqueness of Ranch Water, stating, “Different to a lot of other ready-to-drink cocktails out there, Ranch Water is all about the fermentation process. Our aim was to create a fresh and citrusy drink that had the depth and backbone from fermented agave with a nice, dry finish, and we’re pretty bloody pleased with the result.”
Urban Cactus Classic Ranch Water is packaged in 375ml cans with an alcohol by volume (ABV) of 4.5%. It is now available in four-packs at retailers and venues nationwide.
Related Topics:
