Shanghai Fashion Week (SHFW) has returned for Spring 2025, bringing a vibrant showcase of both local and international talent. The event commenced on October 9 and will run for ten days until October 19.
This season features established Chinese designers like Mark Gong, Shushu/Tong, and the streetwear duo Staffonly, alongside a significant influx of international brands. Notable highlights include Moncler’s unveiling of its latest Moncler Genius collection, featuring A$AP Rocky, with exhibitions from renowned designers Rick Owens and Jil Sander on October 19. Additionally, Sir Paul Smith will launch a flagship store on October 13 at The Bund Finance Center, while Vivienne Westwood will close the official runway calendar on October 17 in the Xintiandi district. Swedish retailer H&M will debut a collaborative series with SHFW and local label Garçon by Garçon. British brand Knwls will make its debut at the ENG Concept Store with an immersive cat installation, and Vietnamese designer Linh Nga will showcase her collection, marking her first presentation outside Vietnam.
According to CGTN, global brands will account for over 50% of exhibitors at this year’s fair, with a notable increase in foreign participation compared to the Fall/Winter 2024 season held earlier this year.
While Shanghai Fashion Week has historically been overshadowed by its Western counterparts, it has been working diligently to reclaim its status in the fashion world after transitioning to an online format during the COVID-19 pandemic. The event made a successful physical return in 2022 and has seen steady growth since.
The increasing presence of international brands this season is expected to elevate Shanghai Fashion Week’s profile in the fashion industry. However, this influx raises concerns that the spotlight may overshadow emerging domestic talent. This year’s calendar also includes exciting new local designers such as Joyce Bao, Ili Node, Hengdi Wang, and Aqohill. Notably, Angel Chen will return to the runway on October 15 after a lengthy break, partnering with the Chinese tea brand Chagee.
As global brands navigate the Chinese market, they face a dynamic landscape where younger consumers are increasingly favoring domestic designers, reflecting the country’s growing guochao movement. Despite this, Western brands are keen to expand their presence in the Asia-Pacific region, particularly during a period of slowing luxury spending.
SHFW’s growing roster of international entrants coincides with broader changes in the global fashion week circuit. For instance, recent seasons of London Fashion Week have seen a shift, with several Chinese designers moving their presentations to more prominent venues, such as Susan Fang’s relocation to Milan.
As Shanghai Fashion Week continues to gain international recognition, the question arises: Could this emerging fashion event soon rival the traditional Big Four in cultural significance?
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