H&M has officially launched its H&M Beauty line in South Africa, introducing a curated collection of beauty products to the market. The range includes nail colors and tools, lip gloss, hair styling aids, and various beauty accessories.
The new beauty line will be available in select H&M stores, including those at V&A Waterfront, Sandton City, Gateway, Cavendish Square, Canal Walk, Rosebank Mall, and online through Superbalist.
Caroline Nelson, Country Manager for H&M South Africa, expressed enthusiasm about the launch. “We are thrilled to bring H&M Beauty to South Africa. This expansion allows us to offer a thoughtfully selected beauty assortment that complements our renowned fashion offerings. Fashion has always been central to H&M, and with H&M Beauty, we can provide our customers with a complete look,” Nelson told Biz Community.
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