Revlon is making a notable return to New York Fashion Week (NYFW) after a ten-year hiatus, teaming up with designer Christian Siriano for his Spring 2025 collection. This partnership was catalyzed by a viral social media appeal from Siriano, who sought makeup artists for his show, prompting Revlon to step in as the official makeup sponsor.
On August 19, Christian Siriano took to TikTok and Instagram with a video seeking makeup artists for his upcoming runway presentation. The post quickly gained traction, amassing over one million views and more than 4,000 applications. Seizing the moment, Revlon—fresh from its Chapter 11 bankruptcy exit and pursuing a revitalized digital-first approach—decided to collaborate with Siriano. The makeup giant will supply key products, including the Illuminance Gel Serum Blush and Super Lustrous The Gloss, with renowned makeup artist Vincent Oquendo heading the team.
This collaboration signifies Revlon’s strategic re-entry into the fashion scene, a decade after its last NYFW appearance. For Revlon, this is an opportunity to reassert its brand in the digital era, while Siriano’s show promises to rekindle the imaginative spirit of fashion week, showcasing the creative possibilities these events can offer.
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