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Aer Unveils Limited Ultra Collection to Mark 10th Anniversary

Catherine by Catherine
13/08/2024
in bag news, Bag Brand
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Aer, a brand renowned for its expertly crafted travel essentials, has launched the Ultra Collection, a limited edition series celebrating its 10th anniversary. This special collection reimagines Aer’s most iconic designs, incorporating the advanced Challenge Ultra fabrics and a nostalgic green liner as a tribute to the company’s origins.

The Ultra Collection introduces a new dimension to Aer’s signature styles by utilizing Challenge Ultra composite fabrics, developed by Challenge Sailcloth. These fabrics are distinguished by their exceptional strength-to-weight ratio, featuring ultra-high molecular weight polyethylene (UHMWPE), which is not only water-resistant but also 15 times stronger than steel. The collection’s green liner pays homage to Aer’s original brand color, representing a decade of relentless innovation and commitment to quality.

Aer’s journey began in 2014 with a successful Kickstarter campaign that launched a hybrid gym/work backpack, laying the foundation for a brand that now spans a comprehensive range of travel essentials—from gym and work bags to commuting gear and luggage.

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“We’re excited to commemorate our 10-year journey with the Ultra Collection,” said Andy Choi, Head of Operations at Aer. “This collection embodies the essence of our design philosophy, blending cutting-edge materials with practical, functional designs that elevate the travel experience.”

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Catherine

Catherine

I am Catherine Haggui, a distinguished Luxury Goods Specialist with over a decade of experience. As Director of Luxury Retail Strategies at a leading firm, I've cultivated a reputation for curating exclusive collections, elevating brand positioning, and exceeding sales targets. Renowned for my discerning taste and global market insights, I blend artistry and commerce to redefine luxury experiences. My work involves strategic partnerships, trend forecasting, and ensuring clients receive unparalleled access to the epitome of opulence.

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