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YSL Beauty Introduces ‘Libre Flowers & Flames’ Fragrance

Catherine by Catherine
05/08/2024
in cosmetic news
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YSL Beauty has unveiled its latest addition to the acclaimed Libre collection: Libre Flowers & Flames.

Inspired by Resilience

This new fragrance draws inspiration from the desert lily, renowned for its ability to thrive in harsh conditions. The scent combines the distinctive desert lily accord with coco palm flower accord, creating a unique floral aroma. Master Perfumers Anne Flipo and Carlos Benaïm, known for their expertise, have meticulously crafted this scent. Grammy award-winning artist Dua Lipa, the global ambassador for YSL Beauty, will be the face of this fragrance.

ADVERTISEMENT

Strategic Innovation

The release of Libre Flowers & Flames underscores YSL Beauty’s ongoing strategy to expand its fragrance collection with innovative and bold scents. This launch highlights the brand’s dedication to pushing the boundaries in the beauty industry.

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Catherine

Catherine

I am Catherine Haggui, a distinguished Luxury Goods Specialist with over a decade of experience. As Director of Luxury Retail Strategies at a leading firm, I've cultivated a reputation for curating exclusive collections, elevating brand positioning, and exceeding sales targets. Renowned for my discerning taste and global market insights, I blend artistry and commerce to redefine luxury experiences. My work involves strategic partnerships, trend forecasting, and ensuring clients receive unparalleled access to the epitome of opulence.

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