Juun.J, a prominent global brand under the Samsung C&T fashion division, showcased its Spring Summer 2025 collection at the esteemed Palais de Tokyo in Paris on June 21.
An Esteemed Audience
The event drew over 400 fashion insiders, including local and international media, fashion buyers, celebrities, and influencers. Notable attendees included buyers from prestigious retailers such as Printemps (France), Harrods (UK), SKP, I.T, REEL (China), Rinascente (Italy), and SSENSE (Canada).
Innovative Theme: WORKOUTURE
The collection, themed “WORKOUTURE,” creatively fused classic workwear with 1950s haute couture, delivering a distinctive Juun.J twist. The runway featured an eclectic mix of bomber jackets, mermaid dresses, skirts, culottes, tailored jackets, and hoodies, all reimagined through the lens of mid-century workwear.
Diverse Materials and Bold Colors
Juun.J’s designs incorporated unconventional materials for workwear, such as leather, raw denim, wool, knit, jersey, sequins, lace, and netting. This innovative use of materials blurred the traditional lines between workwear and haute couture. The collection boasted a bold color palette, including black, navy, khaki, blue, beige, and brown.
Creative Vision
“This collection transcends the boundaries between workwear and haute couture with a twist,” stated Juun.J’s Creative Director, Jung Wook-jun. “We will continue to push the boundaries to create a range of looks that blend impeccable tailoring with unique details to deliver unpredictable joy.”
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