In 2023, Burberry revisited its storied heritage by resurrecting the Equestrian Knight Design (EKD) logo, originally conceived through a public competition in 1901. The logo, once iconic but eventually forgotten, has been revitalized under the direction of Burberry’s Daniel Lee, reclaiming its relevance in contemporary fashion.
This year, Burberry introduced the Rocking Horse bag, a tribute to its equestrian origins featuring the EKD logo. Characterized by its curved-bottom shape and a circular fastening that forms a lowercase “b” when closed, the bag is designed to captivate. Available in a variety of vibrant smooth leathers, paisley prints, and the timeless Burberry check, it effortlessly combines versatility with visual allure and practicality.
The distinctive silhouette of the Rocking Horse bag positions it as a strong contender for this year’s coveted “It” bag title. Despite fierce competition, Burberry distinguishes itself with a design that blends heritage appeal with a whimsical shape, perfectly suited to adorn any outfit with a touch of flair.
Savoir Flair’s editorial aptly frames the Rocking Horse bag as the star of a narrative on rhythmic motion, likening it to childhood symbols like see-saws and rocking chairs. This thematic exploration imbues the bag with a playful yet nostalgic charm, enhanced by rein-inspired straps reminiscent of those found on a child’s toy horse.
Ultimately, what elevates the Rocking Horse bag to “It” bag status is its ineffable emotional quality — an intangible allure that transcends mere functionality or price. While the bag is competitively priced within the realm of luxury accessories, its true essence lies in the emotional connection it evokes, making it a timeless addition to Burberry’s celebrated legacy.
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