An “It” bag is defined by its quality, ingenuity, practicality, style, and history. The most iconic handbags—those that remain relevant beyond fleeting trends—embody these traits. They become timeless staples, consistently available season after season, exemplifying the core aesthetic of their brand. Burberry’s new Rocking Horse bag, a quintessential piece of British fashion, perfectly encapsulates these principles.
Burberry, a trailblazer since 1856, has continually influenced the fashion industry through its innovative use of materials and design. Signature pieces, such as the trench coat, have evolved from their military origins to become essential wardrobe items. Burberry’s dedication to its heritage, rooted in British culture and tradition, is evident in every creation. The Rocking Horse bag is no exception, seamlessly integrating these elements.
The bag’s back proudly displays the revived Equestrian Knight Design (EKD), a logo introduced in 1901. This emblem, featuring an armored knight on horseback with a “Prorsum” banner (Latin for “forward”), highlights Burberry’s military heritage and Britain’s equestrian connections, symbolizing chivalry and forward momentum.
The Rocking Horse bag’s refined calf-leather exterior boasts sleek curves reminiscent of a saddle, with straps echoing a set of reins. Selected styles also feature Burberry’s signature Check print inside, maintaining the brand’s distinctive identity.
The equine inspiration is thoughtfully executed, resulting in a modern and structured design. This contemporary feel is further enhanced by a new lower-case “b” motif on the front flap, serving as both a fastening and a stylish accent. This detail, like the rest of the Rocking Horse bag, exemplifies Burberry’s commitment to innovation while honoring its rich history.
The Rocking Horse bag is a testament to Burberry’s enduring legacy, blending heritage with forward-thinking design to create a piece that is both timeless and modern.
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