Vodka Cruiser has introduced its latest line of liqueurs, Vodka Cruiser Flavours, featuring three enticing flavors: Wicked Watermelon, Bangin’ Boysenberry, and Punchy Passionfruit.
According to Monique Di Gregorio, Marketing Manager at Vodka Cruiser, the launch of this new range signifies the brand’s commitment to diversifying its product offerings. She remarked, “Our premix range has long been our hallmark, but now we’re inviting our loyal fans to reimagine their Vodka Cruiser experience with our new Flavours. By venturing into the spirits aisle, we aim to provide drinkers with even more options for indulging in flavor-rich mixed drinks or elevating their cocktail creations.”
The suggested serving options for these vodka-based liqueurs include enjoying them over ice, paired with a mixer, or as a base for spritz cocktails. Di Gregorio emphasized the versatility of the new range, stating, “There’s something to suit every palate, whether you prefer to pair it with a simple mixer like soda water or lemonade, or use it to add flair to a punch recipe for a crowd-pleasing beverage. Our customers have expressed a desire for innovation, and we’re thrilled to meet their expectations with this exciting release.”
Vodka Cruiser Flavours are available for purchase at a recommended retail price of $35 for a 700mL bottle, boasting an alcohol by volume (ABV) of 20 percent.
