Boots Online Doctor has announced the launch of its new Skin Condition Diagnosis service, aimed at providing patients with prompt clinical assessments of common skin concerns within a 24-hour timeframe. In addition to this service, Boots now offers Skin Ageing and Hyperpigmentation Treatment, delivering professional advice and prescription treatments for issues such as fine lines, texture irregularities, and acne scarring.
In alignment with its mission to offer accessible dermatological care, the Skin Condition Diagnosis service enables patients to submit photos of their skin concerns for expert evaluation at a cost of £25 per assessment. Patients are guided through a comprehensive questionnaire and can utilize the newly introduced Boots Photo Diagnosis scanner to upload images, receiving a diagnosis and personalized advice from a clinician within a day. Those diagnosed are provided with options for further treatment or are advised to consult their GP for additional assistance.
These innovative services have been developed under the guidance of Dr. Susie Gawler, Clinical Lead for Acne and Skin at Boots Online Doctor. Concurrently, Boots is enhancing its in-store skincare expertise by equipping over 4,000 pharmacists with dermatological training, supplemented by additional skincare training for 1,200 Beauty and Healthcare Specialists.
In line with its commitment to empowering customers with knowledge, Boots has introduced a new Skin Hub on boots.com. This platform offers a wealth of free advice and educational content covering various skin types and conditions. Moreover, Boots has expanded its skincare product offerings, now featuring over 500 beauty brands, including recent additions such as Bubble, 47 Skin, Coats Skincare, and Dermalogica Clear Start.
The introduction of these services comes at a pivotal moment, with over 70% of the British population affected by visible skin conditions or scars. Notably, Boots Online Doctor has experienced a substantial 68% increase in patients seeking dermatological advice. These new initiatives cater to the escalating demand for convenient and expert skincare solutions. By delivering rapid diagnosis and augmenting its educational resources, Boots aims to empower customers to effectively manage their skin health while ensuring affordability and accessibility.
