The Estée Lauder Companies has revealed its latest strategic move by debuting its Clinique brand on Amazon’s US Premium Beauty store. This marks the initiation of Clinique as the first among a curated selection of brands under ELC’s umbrella to establish a storefront on the renowned e-commerce platform.
Customers will now have the convenience of exploring and purchasing a wide array of products spanning Clinique’s skincare, fragrance, makeup, and men’s lines directly through Amazon. Additionally, shoppers can engage in an interactive questionnaire designed to tailor a personalized skincare regimen.
Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies, expressed enthusiasm about this development, stating, “We are excited to strategically extend our consumer outreach in the U.S. as select Estée Lauder Companies brands debut dedicated storefronts within Amazon’s rapidly expanding Premium Beauty segment. Beginning with Clinique today, consumers can access dermatologist-guided skincare and makeup offerings, swiftly delivered to their doorsteps, accompanied by immersive and informative features like our Clinique Skin Analysis tool.”
