Japanese retail giant Uniqlo has taken legal action against rival Shein, alleging that the Chinese-founded, Singapore-based retailer has produced an inferior and unlawful copy of Uniqlo’s popular Round Mini Shoulder Bag, affectionately known as the “Mary Poppins bag.”
Uniqlo’s lawsuit, filed in Tokyo District Court on December 28, demands that Shein cease the sale of its product, which Uniqlo claims bears a striking resemblance to its own signature shoulder bag. The Round Mini Shoulder Bag from Uniqlo has gained widespread praise on platforms like TikTok and social media, with users lauding its spacious yet compact design. The “Mary Poppins” moniker is a nod to the iconic 1964 musical, where the character pulls a multitude of items from her magical carpet bag.
Shein, currently based in Singapore, did not immediately respond to requests for comment. Uniqlo, operated by Tokyo-based Fast Retailing Co., is seeking damages of approximately 160 million yen ($1.1 million) in its lawsuit against Shein’s three operating companies: Roadget Business Pte, Fashion Choice Pte, and Shein Japan Co.
Uniqlo contends that Shein’s product constitutes a copyright violation of inferior quality, damaging customer confidence in the Uniqlo brand. The Uniqlo bag is renowned for its inner pockets, durability, and water-resistant features, retailing for 1,500 yen in Japan and $19.90 in the United States, with various color options including light blue and violet.
With a global presence spanning nearly 2,500 stores across 26 markets, Uniqlo is recognized for its affordable and stylish casual clothing, including popular items like HeatTech thermal underwear. Shein, on the other hand, predominantly reaches customers through its app, boasting a nimble response to customer preferences and waste reduction through digital technology. The legal dispute underscores the competitive landscape in the fast-paced world of global retail.
