BMW Group has launched a new ‘Retail.Next’ program concept at its dealerships across India, aiming to provide customers with a higher-end dealership experience. Its first new format dealership has opened in Agra, India – Speed Motorwagen Agra – with others to follow. BMW said the new sales approach redefines the customer experience, focusing on customer focus, flexibility, sustainability and quality service.
The new dealership features a three-vehicle display area, a lifestyle and accessories area, and a connected workshop with three service stations. The facility features an improved design and floor plan layout with a unified entrance, single-story layout and wraparound ceilings.
Divij Narain, Dealer Head, Speed Motorwagen said, “Speed Motorwagen’s partnership with BMW Group India has flourished over the years and we are very proud of the growth we have achieved. With the Uttar Pradesh business booming, the launch of the opening in Agra The first Retail.Next dealership heralds a new chapter of success for us. We are grateful to BMW Group India for this opportunity and are excited to offer unparalleled service and luxury experience to BMW customers in the region.”
Vikram Pawah, President, BMW Group India said, “With the Retail.Next dealer concept, we have reimagined our customer-centric approach, blending physical innovation with modern aesthetics and engaging environments. We are delighted to partner with our trusted Together with our partner Speed Motorwagen, we are bringing the country’s first Retail.Next dealership to Agra and will continue to roll out more Retail.Next dealerships across the country.”
