Yoshitsu has announced that it is set to launch direct-sale stores in Canada. The shops will be designed to cater to the local demand for J-beauty.
The move is expected to streamline the Japanese wholesaler’s operational processes, improve its response time to customer preferences and enhance brand awareness in the Canadian market.
Mei Kanayama, Principal Executive Officer of Yoshitsu, commented, “Launching our direct sale stores in Canada is a transformative step for Yoshitsu. By expanding our operations into Canada, we aim not only to align with the preferences of Canadian consumers, but also expect to refine our business model to bolster profitability. We anticipate that the Stores will elevate the overall customer journey – from the customers’ shopping experience to our post-purchase interactions with them. Our aspiration is to blend Japanese craftsmanship and quality into the Canadian retail landscape.”
