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Tata Motors launches Harrier facelift in India along with Safari facelift

Catherine by Catherine
19/10/2023
in car brand, car news
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Tata Motors has introduced the Harrier facelift in India, accompanying the launch of its sibling Safari facelift. Priced between ₹15.49 lakh and ₹24.49 lakh (ex-showroom), the updated Harrier boasts a completely redesigned front profile, exterior updates, new features, and an updated cabin design.

As Tata Motors strives to capture a larger share of the Indian passenger vehicle market, it has been focusing on the SUV segment, which has experienced significant growth in recent years. With the revamped versions of the Harrier and Safari, following the introduction of the Nexon facelift, Tata Motors aims to further elevate its presence in this segment.

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The Harrier facelift showcases a heavily redesigned front profile, as well as noticeable changes at the side and rear. Inside the cabin, extensive updates can be seen, with a plethora of new features driven by advanced technologies, enhancing the car’s premium appeal. Additionally, the trim levels have been revised compared to the pre-facelift version.

Competing against rivals such as the Hyundai Alcazar, MG Hector, Mahindra XUV700, and Jeep Compass, the Tata Harrier facelift occupies a competitive pricing range. The Harrier’s base price falls between ₹15.49 lakh and ₹24.49 lakh (ex-showroom), while the Hyundai Alcazar ranges between ₹16.78 lakh and ₹21.24 lakh (ex-showroom). The Mahindra XUV700 is priced from ₹14.03 lakh to ₹26.57 lakh (ex-showroom), and the MG Hector falls between ₹14.73 lakh and ₹21.73 lakh (ex-showroom). Lastly, the Jeep Compass is available at a price range of ₹20.49 lakh to ₹32.07 lakh (ex-showroom).

In comparison, the Mahindra XUV700 offers a lower base price than the Tata Harrier SUV facelift, while the top-end variants of the Hyundai Alcazar and MG Hector are priced lower compared to the top variant of the Tata Harrier.

Overall, the Harrier facelift showcases Tata Motors’ commitment to delivering enhanced designs, features, and competitive pricing to cater to the growing demands in the Indian SUV market.

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Catherine

Catherine

I am Catherine Haggui, a distinguished Luxury Goods Specialist with over a decade of experience. As Director of Luxury Retail Strategies at a leading firm, I've cultivated a reputation for curating exclusive collections, elevating brand positioning, and exceeding sales targets. Renowned for my discerning taste and global market insights, I blend artistry and commerce to redefine luxury experiences. My work involves strategic partnerships, trend forecasting, and ensuring clients receive unparalleled access to the epitome of opulence.

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