Treasury Wine Estates (TWE), a prominent winemaker known for its premium brands, has announced the integration of its Global Revenue Growth (GRG) function into its Premium Brands (TPB) division. Spearheaded by Global Chief Revenue Growth Officer Angus Lilley, the GRG function, established in 2023, has been instrumental in driving revenue opportunities and growth strategies across the organization.
This strategic integration aims to foster innovation, enhance customer and consumer connections, and improve operational efficiencies within the TPB division. By consolidating GRG capabilities into TPB, TWE aims to capitalize on its strong consumer brands and global footprint.
According to TWE CEO Tim Ford, merging the GRG function with TPB will unlock future potential for their premium consumer brands. “Our Premium portfolio offers unique brands with a global presence and strong consumer appeal. Integrating GRG within TPB will strengthen these brands, drive innovation, and deepen engagement with consumers and customers,” Ford stated.
As part of this realignment, Peter Neilson, Managing Director of TPB for the past 12 years, will depart TWE to pursue new opportunities. Effective July 1, Angus Lilley will assume the role of Managing Director TPB, leveraging his extensive experience in revenue growth, marketing, and sales at TWE.
“We extend our gratitude to Peter for his significant contributions to TWE, which have fortified our brand portfolio and market positions,” Ford acknowledged. Lilley expressed enthusiasm about his new role, emphasizing his readiness to lead TPB’s impressive portfolio of brands and collaborate with its global team.
The integration of GRG into TPB underscores TWE’s commitment to driving growth and innovation across its premium brands, aiming to strengthen its market leadership and consumer relationships in the global wine industry.
Related Topics:
