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Premiere at the BMW Park: The Bayern Munich basketball team plays its season opener.

Catherine by Catherine
19/09/2023
in BMW Series, car news
ADVERTISEMENT

The partnership between BMW Munich and FC Bayern Munich Basketball GmbH, which was launched in 2023, has set itself four goals: sporting success, sustainable mobility, social engagement, and a premium experience for spectators at BMW Park. BMW is making a statement at the opening match of the season, presenting FC Bayern Munich Basketball and the easyCredit Basketball Bundesliga with a world premiere: for the first time, a league match will be played on a high-tech video sports floor.

When FC Bayern Munich Basketball and Mitteldeutscher BC face off on Friday 29th September (20:00), the presentation of this indoor sporting event will be launched into a new dimension. The floor will also provide a fitting way to welcome and honour world champions Andreas Obst, Isaac Bonga and Niels Giffey at their first competitive match since the DBB team’s thrilling victory in Manila.

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“When we entered into the partnership with FC Bayern Munich Basketball, we promised to make BMW Park a sports and event arena, which is an attraction both in and for the sport-mad city of Munich,” said Bernd Döpke, Head of BMW Munich. “The first league match at BMW Park on this high-tech floor is an absolute highlight in this regard, and shows emphatically that BMW is branching out in a different direction and taking on a pioneering role when it comes to both technology and visitor experience.”

The ASB GlassFloor was developed in Bavaria and is capable of showing visually impressive graphics, displayed across the entire court. Furthermore, real-time data like player and ball tracking systems can also be displayed seamlessly, taking the spectator experience to a whole new level.

“We are thrilled about the commitment of our partner BMW, which is making this spectacular event possible,” said Marko Pesic, CEO FC Bayern Munich Basketball. “I’ve known about this technological innovation for a while, and I can only urge our fans to take a look and come to the arena. This will be a one-of-a-kind experience! Once again, a big thank you to BMW for making this happen. Our players, who got a first impression last week at a Meet & Greet event in the BMW Welt, are also excited.”

Previously, the floor was used at the FIBA U19 Women’s Basketball World Cup and delighted both the fans and the players, who were full of praise for the playing properties of the innovative surface. Moreover, the risk of injuries is significantly lower on the joint-friendly ‘LumiFlex’ floor compared to a conventional surface.

The innovative floor consists of two 5-millimeter-thick safety glass panels laminated with a safety film. The glass covers a specially designed LED display, which is mounted on aluminum elements. This design provides a very consistent and athlete-optimized elasticity and shock absorption . The deeply etched surface with embedded ceramic points ensures the right grip.

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Catherine

Catherine

I am Catherine Haggui, a distinguished Luxury Goods Specialist with over a decade of experience. As Director of Luxury Retail Strategies at a leading firm, I've cultivated a reputation for curating exclusive collections, elevating brand positioning, and exceeding sales targets. Renowned for my discerning taste and global market insights, I blend artistry and commerce to redefine luxury experiences. My work involves strategic partnerships, trend forecasting, and ensuring clients receive unparalleled access to the epitome of opulence.

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