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Dove CMO Alessandro Manfredi Exits Unilever After 28 Years

Catherine by Catherine
08/07/2024
in cosmetic news
ADVERTISEMENT

Alessandro Manfredi, Dove’s global chief marketing officer, is set to leave Unilever after an impressive 28-year career. Manfredi has been instrumental in shaping Dove’s influential “Campaign for Real Beauty,” which has been challenging societal beauty standards since its inception in 2004.

Manfredi announced his departure on LinkedIn, coinciding with the 20th anniversary of the “Real Beauty” campaign, which he views as a fitting endpoint to his tenure. Throughout his career at Unilever, Manfredi held several key positions, including global vice president of the Dove master brand and executive vice president for Dove. Under his leadership, the “Real Beauty” campaign became one of the most celebrated marketing initiatives, greatly increasing Dove’s consumer base. In 2023, Dove’s innovative marketing strategies, including the acclaimed “Reverse Selfie” campaign, contributed to an 8.9% increase in sales for Unilever’s Personal Care division, which represents 23% of its $64 million revenue.

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Manfredi’s departure signals the end of a significant chapter for Dove, a brand renowned for its purpose-driven marketing. His legacy is defined by a commitment to combining social impact with business success, setting a benchmark for the industry in driving both social change and profitability.

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Catherine

Catherine

I am Catherine Haggui, a distinguished Luxury Goods Specialist with over a decade of experience. As Director of Luxury Retail Strategies at a leading firm, I've cultivated a reputation for curating exclusive collections, elevating brand positioning, and exceeding sales targets. Renowned for my discerning taste and global market insights, I blend artistry and commerce to redefine luxury experiences. My work involves strategic partnerships, trend forecasting, and ensuring clients receive unparalleled access to the epitome of opulence.

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