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15 MILLION CLIMATE FUND FROM L’ORÉAL

Catherine by Catherine
18/09/2023
in cosmetic news
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L’Oréal has launched a EUR15 million Climate Emergency Fund. This initiative aims to bolster vulnerable communities’ resilience against climate disasters. Expert partner organisations will be crucial in ensuring these communities are well-equipped to face and recover from such adverse events.

L’Oréal’s new fund will emphasise two main strategies: ‘Prepare’ and ‘Repair’. The former focuses on proactive measures, including disaster planning and early warnings, to lessen the adverse impacts of climate disasters. In contrast, ‘Repair’ is all about restoration, ensuring communities have access to essential services post-disaster, such as healthcare, housing, and necessities. Two prominent beneficiaries of the fund’s initial phase are The Solutions Project, a US-based non-profit, and the Start Network, comprising over 80 diverse NGOs committed to timely interventions in humanitarian crises.

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Alexandra Palt, Chief Corporate Responsibility Officer, L’Oréal Groupe and CEO of the Fondation L’Oréal, explains, “Whilst the climate crisis is global in nature, it is clear that some communities are at far greater risk of near-term climate disasters and must mitigate for these climate-related events to prevent them from becoming human disasters.”

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Catherine

I am Catherine Haggui, a distinguished Luxury Goods Specialist with over a decade of experience. As Director of Luxury Retail Strategies at a leading firm, I've cultivated a reputation for curating exclusive collections, elevating brand positioning, and exceeding sales targets. Renowned for my discerning taste and global market insights, I blend artistry and commerce to redefine luxury experiences. My work involves strategic partnerships, trend forecasting, and ensuring clients receive unparalleled access to the epitome of opulence.

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